THE LIQUID COLLECTIVE • LOOKBOOK III

@liquidcollectiveau x @rachaelamydavis
This was shot as a low-key, moody campaign for a potential alpine snowsport brand to showcase their new range of apparel and equipment being used in the environment it is designed for. Varying lighting, shooting and editing techniques were used to achieve a dynamic, intriguing image with commercial appeal, with images potentially being utilised across website and social media platforms for advertising purposes.